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A guide to direct mail
What is direct mail? Well, let’s start with the simplest definition; Direct mail is any form of physical communication you send to customers with the aim of encouraging them to become or stay as one of your customers. But it’s so much more than this. It’s a way of...
PSE Wisdom
We talk a lot about our experience and expertise at PSE, but it’s something that we treat as very organic. We don’t really stop and think just how many years of experience and how many different expert brains are actually contributing to even the smallest of...
How data should be guiding your marketing.
Data. Pretty much every business collects data in some form or another, but very few actually know what to do with it. In this blog we’ll run through why data matters and how it should be used to guide your marketing activity.
Why Direct Mail works in a digital world – here’s what you need to know
As the world becomes increasingly digital, many companies see online marketing as a fast, easy, and low-cost alternative to more traditional methods. The reality is, direct mail is a powerful tool in the marketing toolkit, enabling businesses to amplify their message...
GDPR doesn’t stop you doing Direct Mail. It actually makes it better!
While many companies run scared from the new regulations, stopping all forms of customer communication in a bid to stay on the right side of the law, the reality is that GDPR can actually improve your marketing efforts. We explain why.
MailMark Economy Service
Royal Mail has released a new service that could potentially save you £10,000's on postage. Royal Mail are increasing their prices by around 3-4% in 2021. Alongside their increase, they have released a new service called MailMark Economy. With a bit of planning, this...
Use offline strategies to drive traffic to your website
In the past couple of decades, the retail sector has seen a shift as even more business is going online. The 2020 COVID-19 pandemic and UK lockdowns saw a rapid increase in that trend with record levels of online traffic. Although there will always be a...
5 Easy data-led marketing strategies
Terms like big data, data-driven and data-led marketing are often thrown around with little thought to what they actually mean. It's a bit of an art form to be able to look at data and work out the best possible way to apply this to your next campaign to improve upon...
4 Things You Didn’t Know About Door Drops
Have you always passed off Door Drops because it's flooding an area based on a distance from your business or store? Do you believe that Door Drops are a scatter-gun approach, leafleting an area achieving low conversion rates? These are common misconceptions when...