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Our top 5 tips for lowering your campaign postage costs
Postage costs. Those two words can send shivers down any marketer’s spine. Too often it’s treated like a tax. A necessary evil that’s non-negotiable and you have no choice but to sit there and take the hit, but this couldn’t be further from the truth. Here are...
When’s the best time to advertise with partnership inserts and why?
Partnership inserts are branded collateral, packaged within a partner’s distribution. Typically, it will be with brands that share the same target audience and similar distribution channels. It allows brands to work together to drive brand awareness, broaden their...
5 reasons why you should advertise in partnerships inserts
Partnership marketing is a great way to find and engage new customers in your target audience. Essentially, it’s about creating a mutually beneficial relationship between two brands. Typically, it will be between brands that share the same target audience and similar...
Are you ready to host partnership inserts and boost your revenue?
New revenue streams are like gold dust for businesses. It’s important that you’re exploring every avenue of your touchpoints and constantly evaluating where you could generate revenue. So, what about your distribution? It’s often seen as purely a cost. Yes it’s a...
What is partnership marketing?
Partnership marketing is a great way to find and engage new customers in your target audience. But what exactly does it mean? Essentially it’s about creating a mutually beneficial relationship between two brands. Typically it will be between brands that share the same...
How to drive customer acquisition and retention with direct mail
The perception of direct mail can often mean that it’s treated as a “nice to have” channel within a marketing mix, it’s seen as an add on. But this is wrong. In a marketing world which is embracing a growth marketing model, direct mail should be seen as a key platform...
A GROWTH MARKETING APPROACH WITH DIRECT MAIL.
What is growth marketing? First, let’s talk about a traditional marketing approach. Typically, marketing is very concentrated at the top of the sales funnel, with activity focusing on awareness and acquisition. Strategies involve setting something up, running it until...
Is direct mail targeted and trackable?
As the world around us gets increasingly digital, many are still expecting that offline marketing techniques like direct mail will fade away. In fact, the opposite is happening, offline marketing is flourishing. Physical, tangible experiences are now the novelty...
Is direct mail sustainable?
Trying to minimise our negative impact on the environment is becoming increasingly important for everybody, and every business. There’s no getting away from the fact that our industry involves using a lot of paper and produces CO2 emissions across both the production...