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The battle of acquisition and retention
“Acquiring a customer is 5x more expensive than keeping one!” bellowed the marketing guru from centre stage at every exhibition of the 21st century. The sentiment echoes throughout the industry as it becomes engrained in every marketing strategy the world over: but...
How experience, creative, and data combine to drive business growth.
Welcome to the wonderful world of business growth, the promised land where profit margins soar through the sky and your slice of the market share pie never slivers below a healthy wedge. As alluring as this world sounds, reaching it isn’t as simple as rubbing a...
Why is direct mail still relevant to 2023 marketing strategies?
Bootcut jeans, vinyl records, and direct mail are three things that many believe to be mere remnants of decades gone by. However, those with an ear to the ground will know that these so-called ‘relics’ do, in fact, hold just as much - if not more - value in today’s...
So Long, 2022, Hello 2023!
As 2022 draws to a close, we can finally look back on the year when we removed the surgical gloves from our milk run once and for all and enjoyed the freedoms we might have hoped came a little earlier. Facemasks were swapped for caps as we endured 40-degree heatwaves,...
What does offline marketing offer that digital doesn’t?
What is it that all great marketing campaigns share in common? Is it an element of creativity that stops to make you look twice? Perhaps a water-tight strategy could be what separates the best from the rest. Maybe implementing the most cost-effective measures is the...
May I have your attention, please?: The cost efficiency of offline views and engagement.
Numbers are everything, right? Reaching a million people with a campaign? It’s enough to excite any marketing manager. However, often accompanied by little substance to show for their numbers, the dizzying heights of vanity metrics like impressions, views, and reach...
Why Are PSE Prices Rising?
Recent months have seen one unavoidable topic encroach into everyone’s minds. The cost of just about everything has been the subject of widespread public anguish, and as a result, we understand that the introduction of PSE’s price rises requires discussion. Aside from...
5 Ways PSE Are Supporting Sustainability
As we all know, the condition of our environment is one of the most pressing global issues we face today. Greenhouse gas concentrations continue to rise, and with them surface a whole host of unprecedented repercussions, which undoubtedly deserve immediate attention....
Data Profiling: Sharing, Security, Strategy
Data. It’s a word that evokes a kaleidoscope of reactions amongst marketers and their audiences alike. Be you excited at the opportunity it brings, bored by its numeral nature, or anxious at the thought of privacy invasion. There’s no denying that the correct use of...