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It’s time to put some thought back into your marketing
Rinse and repeat. It’s a great approach to washing your hair, not so great for your marketing. It’s all too tempting to just keep things ticking over, especially if you’re already seeing positive results. But good marketing is about constant optimisation, there’s...
Are you measuring the right metrics in your direct mail marketing?
Every marketing channel in a campaign has to justify its spend, it’s also vital you can see what’s working and what’s not so that you can continuously evolve and optimise your activity to boost ROI. In this blog, we’ll discuss some of the lesser-considered tactics...
Think offline marketing is outdated? It’s time for a rethink.
As the world around us becomes more and more digital, it’s easy to think that more traditional marketing channels, like direct mail, are becoming obsolete. In fact, what we’re seeing is that the more digital noise there is, the more effective having something tangible...
How to combat the paper shortage
You may be aware that the print industry is facing a bit of a paper shortage at the moment. Increased demand for sustainable forestry products as a substitute for plastics is putting more pressure on a supply chains, supply chains weakened by strikes and logistical...
5 things you should be asking yourself about your offline marketing
We love offline marketing because we know just how effective it can be. We may be exaggerating when we say we lose sleep at the thought of all the campaigns happening out there that aren’t doing offline marketing justice, but it does give us nightmares while we do...
Is it time to rethink your marketing?
It’s an easy trap to fall into and we see it happen a lot; it’s always tempting to just keep your marketing activity ticking over. If it’s producing a positive ROI, then why change anything? But this is bad in the long run, your marketing will start to become less and...
How to plan an effective door drop campaign
Door drops often get treated as simply the cost saving option of direct mail, but this is because many people assume they can’t be targeted or that they’re not very effective. This blog will hopefully shed some light and change a few minds and show how door drop...
What’s the difference between a direct mail and a door drop campaign?
We have been at the forefront of offline marketing for a long time now, and it’s easy for us to forget that the terms we deal with every day aren’t that familiar to everyone else. Direct mail and door drop campaigns are terms often confused with each other, and it’s...
How does a direct mail campaign work?
Wondering what exactly is involved in a direct mail campaign? Well, wonder no more. We thought we would give you an overview of the stages in a typical direct mail campaign and give you an idea of your level of involvement at each phase. 1. Planning This phase is all...