by marcpse | May 18, 2022 | Guides, Industry insight, News
You may be aware that the print industry is facing a bit of a paper shortage at the moment. Increased demand for sustainable forestry products as a substitute for plastics is putting more pressure on a supply chains, supply chains weakened by strikes and logistical...
by marcpse | May 11, 2022 | Guides, Industry insight
We love offline marketing because we know just how effective it can be. We may be exaggerating when we say we lose sleep at the thought of all the campaigns happening out there that aren’t doing offline marketing justice, but it does give us nightmares while we do...
by marcpse | May 4, 2022 | Guides, Industry insight
It’s an easy trap to fall into and we see it happen a lot; it’s always tempting to just keep your marketing activity ticking over. If it’s producing a positive ROI, then why change anything? But this is bad in the long run, your marketing will start to become less and...
by marcpse | Apr 26, 2022 | Guides, Industry insight
Door drops often get treated as simply the cost saving option of direct mail, but this is because many people assume they can’t be targeted or that they’re not very effective. This blog will hopefully shed some light and change a few minds and show how door drop...
by marcpse | Apr 12, 2022 | Guides, Industry insight
We have been at the forefront of offline marketing for a long time now, and it’s easy for us to forget that the terms we deal with every day aren’t that familiar to everyone else. Direct mail and door drop campaigns are terms often confused with each other, and it’s...
by marcpse | Apr 12, 2022 | Guides, Industry insight
Wondering what exactly is involved in a direct mail campaign? Well, wonder no more. We thought we would give you an overview of the stages in a typical direct mail campaign and give you an idea of your level of involvement at each phase. 1. Planning This phase is all...