what we do –
Growth
ACQUISITION
Any good growth strategy will have a plan for continually bringing new customers to your brand. That’s where PSE’s focus on targeting individuals on a wide range of factors and then pairing that with striking, personalised creative, makes all the difference. On average, acquisition campaigns achieve 250% ROI but we have seen rates higher than this for some of our clients.
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Average ROI
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Average ROI
Win back
It’s always sad to see customers disappear and we work with you to limit churn. An important strand will be your win-back strategy, where most lapsed customers are prime targets for future growth when you understand them well enough. We saw one of the brands we worked with for many years achieve a remarkable ROI of 700%.
Win back
It’s always sad to see customers disappear and we work with you to limit churn. An important strand will be your win-back strategy, where most lapsed customers are prime targets for future growth when you understand them well enough. We saw one of the brands we worked with for many years achieve a remarkable ROI of 700%.
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Average ROI
Retention
Your best customers are the ones you have today and you ignore them at your peril. Increasing loyalty, lifetime value and basket size should be at the top of any good growth strategy. They are called low-hanging fruit for a reason and if you get to know them well and treat them with respect, then they could be customers for life. For this reason, ROI can be even higher than any other stage, with an average of around 350%.
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Average ROI
Offline Channels
- Highly targeted to an individual.
- Brand creative can sit in the home for over 8 days, creating opportunities such as browsing or display.
- Data-rich – for example ‘matchback’ reports enable you to see which individuals responded and their commonalities.
- Postcode level targeting.
- Easy to test and then scale up as required.
- Cost effective way to get your message into homes.
- Fast to deploy.
- Piggy-back on a known and carefully selected customer-base.
- Positive perceptions of the partner brand can impact onto your brand.
- Reduced costs versus DM or door-drops.