we work in
REACHING OUT TO INDIVIDUALS AT HOME
Imagine reaching your entire customer database, in the comfort of their own home. The average DM piece lives in the home for over 8 days and 8% of it results in a visit to your website. That’s the direct mail superpower.
We handle mailings from 10,000 to 10 million, sending personalised offers, product launches and a wide range of messages to customer doormats, UK-wide. Done well, direct mail is a fast, effective way to reach existing customers or those who have shared contact details. If you go to the trouble of collecting customer data, you need a strategy in place to use that data to maximum effect. Direct mail can reignite customer loyalty, generate value-added sales and encourage repeat custom. You can let your creativity run wild with unusual layouts, paper qualities, sizes, formats and ways of individualising each piece.
Define your target audience:
We use and enrich your data to determine who your ideal customers are and develop an optimal mailing list.
Develop your offer: We create an offer that is relevant and valuable to your target audience.
Design your mailer:
Our creative experts will design your mailer in a format that will grab your audience’s attention and clearly communicate your message.
Test and refine:
Over a series of campaigns we test different elements of your direct mail campaign, such as the offer, design, and messaging, to see what works best.
Execute and measure:
We handle everything including design, print, data and dispatch of your direct mail campaign as well as tracking of the results where we measure response rates, conversions, and other key metrics to evaluate the effectiveness of your strategy and make adjustments as needed.
What kind of acquisition success rates should I expect from any activity?
Across all our campaigns, between Jan 2020 and July 2021, we helped deliver a response rate of 1.94% for our clients.
You talk about ROI but how well do you perform?
Over double. Between Jan 2020 and July 2021, we achieved an average ROI of £2.10 for every £1 spent for our clients.
What size of marketing budget should I expect to spend on my growth strategy?
PSE tends to work with brands with an annual campaign spend of £100k plus. With an average cost per acquisition of £15.76 (Jan 2020 to July 2021 PSE data) you can multiply by the numbers you hope to achieve and see what total figure you come to.
Why do you focus on targeting ‘individuals’ rather than ‘customers’?
The more you understand the people you’re communicating with, at an individual level, the higher the levels of success.
Aren’t direct mail and door drops old fashioned now?
There are merits in every channel, or they would no longer exist. Our work is designed to complement all the other channels you use, as part of a well thought-through brand strategy. Digital channels are newer and perhaps shinier, and they play to their strengths very well, but they can’t drop through your door and sit on your kitchen table for days of happy browsing.
How important should digital channels be within my growth marketing strategy?
Start with strategic planning, not channels. We work with you to build the best growth strategy for your brand, by first understanding your objectives, your business and your customers. Only once the marketing task you are focused on is clear, can you start to discuss which channels can best serve your goals.