Data & Offline Marketing

Data is a huge part of your marketing campaign, and is often overlooked. Not understanding how data effects your strategy and overall campaign can be costing you money. Step by step guide In this step by step guide we guide you through; What is dataHow to use data in...

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The Ultimate Guide to Offline Marketing

PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us? Step by step guide In this step by step...

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Making your offline campaigns GDPR compliant

The GDPR legislation came in effect in 2018 with huge repercussions for many businesses with over 80% of all businesses saying they would have to change the way they handle personal data. Years on now the dust has settled the GDPR legislation is now part of all...

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Understanding Partially Addressed Mail

Partially Addressed Mail has been created by Royal Mail as a smart solution to the increased uncertainty around the use of third-party data since the GDPR legislation came into effect in 2018. It is a highly targeted and responsible method of reaching potential...

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Understanding Direct Mail

Direct mail has been used as a successful way to contact customers in Britain since 1861, and although it may have changed considerably since then, it’s still one of the most effective ways to promote your business and what it has to offer. This quick guide will offer...

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