Partially Addressed Mail has been created by Royal Mail as a smart solution to the increased uncertainty around the use of third-party data since the GDPR legislation came into effect in 2018. It is a highly targeted and responsible method of reaching potential customers without requiring their personal data. Geodemographic data sources are used to identify postcodes and households with potential customers.
This quick guide will offer tips and stats why Partially Addressed Mail should be part of your omnichannel marketing strategy