Your Partner in Offline Marketing

We love offline and we’d love to partner with you to overcome your challenges and realise your ambitions.

PSE have a wealth of experience of creating strategies, planning campaigns and delivering desired ROI from offline, we have the talent, contacts and knowledge to help you achieve your goals. We’re neither new to this game nor stuck in the mud. Think of us as your offline flexible friend.

WHAT IS OFFLINE MARKETING?

From radio and TV commercials, press advertising and billboards to telemarketing and more, offline marketing includes everything that isn’t online. Most importantly, it also covers all things printed, including leaflets, magazine or third-party inserts, door drops, point of sale material and direct mail. At Print Strategy we have great expertise and experience in printed media, helping a wide range of successful brands develop a winning offline marketing strategy.

Combining Offline with Online Marketing

Although successful offline and online marketing requires different skills, in an ideal world, the two would work together in harmony. It’s not a case of either online or offline, you can use them both, with one supporting the other to great effect. The results can be highly successful and achieve great synergy. For example, an innovative direct mail campaign is effective in driving customers online to your website, or an email to your database is a great way to alert them that your new printed catalogue is arriving in the mail, helping to raise awareness and sales.

These days, many companies are finding that their customers make no distinction between their online and offline interactions. So, whether they browse online to compare products before buying in your brick and mortar shop, or vice versa, customers just expect digital and offline to work seamlessly. So wherever and whenever your customers interact with you, via websites or social media, offline campaigns, catalogues or stores, it’s becoming essential that you offer a consistent experience.

How PSE can help

Our experienced team here at Print Strategy can help with every element of your offline marketing, from responding to your brief with ideas, providing samples and developing concepts, to sourcing materials, finding the best prices and delivering the finished product to you or your recipients. In short, we take care of as little or as much of your offline campaign as necessary and deliver results.

But don’t just take our word for it, Print Strategy’s offline marketing service has been used by some of the UK’s most ambitious, fastest growing brands. Why? Because it frees up their valuable time to concentrate on what they do best, moving their business forward. What’s more, over the last 20 years we’ve worked with a huge variety of companies across a wide array of business sectors.

Why work with PSE?

  • You’ll benefit from the very best specialist advice and technical know how – it’s our job to stay at the forefront of print technology
  • By outsourcing your print buying you will undoubtedly reap benefits – by freeing up employees’ time so they can do what they do best
  • You can take advantage of our enormous buying power – we deliver cost savings to our customers day in, day out
  • You’ll benefit from our award-winning customer care – based on our core ethos of offering endlessly improving print solutions

Let's start your campaign!

Contact one of our friendly team today to discuss how we can help you improve your marketing budget efficiency and generate more leads.

Insight

The Print Strategy Europe blog is brimming with creative concepts and thought-provoking discussions on everything print and PSE.
Take a look and get inspired.