CARBON OFFSETTING

Keeping sustainability at the heart of your offline marketing

INTRODUCING CARBON OFFSETTING

It’s well known that paper-based products have a carbon footprint. From the sourcing of the paper, the manufacturing and printing processes, through to recycling and reuse. Carbon offsetting can improve your environmental credentials and help you to engage with climate-conscious customers by calculating the emissions associated with your project and adding a small surcharge to offset the carbon generated.

WHY YOU SHOULD CONSIDER CARBON OFFSETTING

Climate change is happening fast. As governments, businesses, and individuals all over the world shift their practices towards more environmentally friendly solutions, many are realising that taking action on climate change is critical to their future success.

Your surcharge goes directly to the World Land Trust, an international conservation charity that protects the world’s most biologically significant and threatened habitats acre by acre. By taking part in their carbon balancing programme, you can offset the carbon emissions of your offline marketing project by funding the protection and restoration of carbon-rich wildlife habitats in the tropics.

When you carbon balance your paper stock, you’ll receive a unique certificate that shows how much carbon dioxide you’ve captured and how much land your business has protected. The benefits of carbon balancing far outweigh the costs. In fact, most of our customers are pleasantly surprised by the cost savings and CSR benefits offered!

The surcharge can be as small as £6.50 for a run of 85,000 DL mailers. This small charge enables you to demonstrate your commitment to the environment. As well as a certificate, you’ll be able to use the World Land Trust logo on your mailer, demonstrating to customers that you care and are doing your bit to tackle climate change. You’ll also be eligible to use Royal Mail’s sustainability scheme giving you access to lower postage prices.

As low as

for 85,000 DL mailers

MAKE PSE YOUR GO-TO PARTNER FOR SUSTAINABLE DIRECT MAIL AND CARBON OFFSETTING

At PSE, we have the experience you need to create and deliver an attention-grabbing direct mail campaign.

  • You can leave the project management in our capable hands, from data handling and GDPR through to design, print, and delivery. What’s more, we’ll do it sustainably.
  • The PSE team will take full responsibility for calculating your carbon offsetting surcharge and ensuring the payment is received by the World Land Trust, so you can rest assured your campaign is as sustainable as possible.

If you’d like to target your customers at the same time as demonstrating your commitment to a low carbon future get in touch below.