what we do – 
    Retention

What is customer retention?

Customer retention refers to the strategies and actions taken by a business to maintain and strengthen relationships with existing customers, encouraging them to continue using its products or services.

Why is customer retention important?

A customer retention strategy is important for minimising customer churn or attrition, increasing customer loyalty, and maximising the lifetime value of each customer. It can cost as much as 5 times more to acquire a new customer than to retain existing customers.

How can PSE help my business?

Our data-driven customer retention strategies are designed to deliver long-term ROI by creating valuable experiences for your customers – encouraging them to return again and again. How do we do it?

Analyse

We analyse your audience’s demographics, habits, and preferences, leveraging our extensive databases to deeply understand your customers.

 

Identify

Using insights from the learning phase, we refine audience targeting by identifying lookalikes and dropping ineffective members, maximising reach and conversion potential.

 

Plan

We design tailored campaigns addressing customer motivations, using appropriate channels and messaging to create valuable interactions to improve retention and build brand value.

Optimise

We strengthen customer relationships through personalised messaging, refining our approach for increasingly effective campaigns that boost retention and ROI with every interaction.