Radley – Direct mail cards

Radley and PSE have joined forces yet again to create their Spring Direct Mail Campaign. Scroll down to see how they used soft imagery and attention grabbing foiling to create an exquisite mailing piece. 

The project

The project was a a Direct Mail piece to launch their Spring collection.

Outcomes

Radley and PSE have a long working relationship and that got even longer with their latest piece. Their latest Direct Mail campaign combined gorgeous soft imagery and rose gold foiling to give the piece a real Spring vibe. We also ran A/B testing with a non foiled version too. PSE fulfilled this piece by simplex personalising their customers address on each piece and sending them out. We loved working on this piece and got us ready to say goodbye to Winter and hello Spring.

Details:

Size – A5 (210mm x 148mm)

Material – 300 GSM card stock

Special – Rose Gold Foil

 

Feeling inspired? Get in touch today on 01905 795 700 or post a project below and we will get back to you straight away.

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