Pact Coffee Partnership

Pact Coffee offers customers a world class specialist coffee delivered to their front door. What’s more, it’s ethically sourced and people can tailor their subscription to their personal tastes. If there’s anyone that understands the importance of coffee, it’s PSE, most of our people can’t function without it.

The project

Pact Coffee were already including inserts within their product despatches on both swap and paid arrangements, but it wasn’t working as well as it could. They were limited by the number of partners they could include each month and were also struggling with the logistical issues around formatting. They needed our help to come up with a solution to maximise the number of partners they could host whilst streamlining efficiencies and costs.

Outcomes

Our experts got to work and developed an intricate understanding of Pact’s brand requirements, budgets, despatch quantities…basically they got to know them inside out. Following this, we recommended a DL “Pact Perks” booklet featuring 6-8 partners. This allowed Pact to host not just more partners, but a bigger mix of both swap partners and paid partners which ensured the booklet acted as both a successful acquisition channel while being cost neutral. To make the logistics simple, we have our experienced team take care of everything.

  • 5 – 6 additional partners included within all 80k dispatches per month, enhancing the number of partner despatches Pact are included in by 400k – 480k per month
  • PSE introduced 39 new businesses to Pacts partnerships within the first 6 months
  • PSE manage all inserts included within 3rd party despatches offering a single source solution for partnerships as whole
  • The Pact Perks booklet has become a great, consistently well performing acquisition channel for paid partners
  • We’ve received regular positive feedback from Pact’s customers on the booklet and offers included, so it’s helped improve the opening experience for their clients.

“We’ve trusted PSE’s expertise and experience for a while now, and we are always amazed at the ways they are constantly helping us push what’s possible. Thanks to them, Pact has gone from a brand that simply “did” inserts, to a full-on slick, desirable host where inserts are key to our overall strategy.”

Head of Offline, Pact Coffee

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