Mr & Mrs Smith / One piece mailer

Mr & Mrs Smith approached us with this particular project where they wanted to send out a direct mail piece to advertise their family holidays and couples’ holidays. Both mail pieces would go out at the same time.

“This is the best mail piece we have done so far!”

Brand Marketing Manager

Outcomes

Our team developed the idea of using a map of Sri Lanka to showcase the itinerary and to create real impact with its sheer size. Rather than use silk as first proposed by the client, we recommended an uncoated paper stock to give it an even more luxury feel. We designed the map to fold down to A5 to benefit from cheaper postage rates and also to give it maximum impact as it folded out to its full size. The mailing was a huge success and the format was rolled out to include all Mr & Mrs Smith itineraries.

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Contact one of our friendly team today to discuss how we can help you improve your marketing budget efficiency and generate more leads.