HelloFresh / Maltese cross

HelloFresh wanted to find a print company they could work with for their Lead Generation piece.

“Print Strategy are a massive help managing all aspects of our print from planning through to execution. They bring fresh ideas to the table that really make our marketing campaigns standout.”

Head of Performance Marketing, HelloFresh BNL

The objective

Working with several different print suppliers was not delivering the consistency and quality that Hellofresh wanted and so they needed to find a single print supplier to handle everything. The team at Print Strategy were asked to develop a door drop piece for use in Holland.


We developed this Maltese cross design for HelloFresh, a format they hadn’t used before, as it echoed the opening of one of their food delivery boxes. We also helped add in an environmentally friendly message to the mailing, which is important to consumers in Holland. The door drop was highly successful and helped us to win the contract to be the sole print supplier to HelloFresh.

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