Gtech / Direct mail

Having used the same approach for three years, Gtech wanted to try something new in direct marketing for their AirRam Mk 2.

“The service, professionalism and help we get for our direct mails is great. I would definitely recommend working with Print Strategy Europe!”

Marketing Manager, Gtech CRM

The objective

The team at Print Strategy was tasked with producing a range of concepts for Gtech, using a variety of different styles and materials to improve response rates.

Outcomes

Having supplied Gtech with various ideas, we handled the testing of three different direct mail concepts to see which approach worked best. This square mailing piece has been the most successful for Gtech to date. Print strategy handled the print and mail out of all three pieces.

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