channels
we work in
GENERATING ONE-TO-ONE MOMENTS WITH CUSTOMERS
Door drops are a highly effective way of reaching a targeted demographic of potential customers in their own homes. From eye-catching leaflets to informative flyers, door drops generate one-to-one moments with people in the one place most important decisions are made.
Research shows that once it hits the doormat, your leaflet or flyer will live in the home for between five and six days and will be interacted with around three times!
Most importantly, door drops use intelligent data sources to identify the precise demographic of customer that will be interested in your offers. This saves money on sending mail to irrelevant addresses and improves lead generation.
Our process
Define your target audience: We use and enrich your data to determine who your ideal customers are and develop an optimal mailing list.
Develop your offer: We create an offer that is relevant and valuable to your target audience.
Design your mailer: Our creative experts will design your door drop collateral in a format that will grab your audience’s attention and clearly communicate your message.
Test and refine: Over a series of campaigns we test different elements of your campaign, such as the offer, design, and messaging, to see what works best.
Execute and measure: We handle everything including the fulfillment of your door drop campaign and tracking the results where we measure response rates, conversions, and other key metrics to evaluate the effectiveness of your strategy and make adjustments as needed.
FAQS
What kind of acquisition success rates should I expect from any activity?
Across all our campaigns, between Jan 2020 and July 2021, we helped deliver a response rate of 1.94% for our clients.
You talk about ROI but how well do you perform?
Over double. Between Jan 2020 and July 2021, we achieved an average ROI of £2.10 for every £1 spent for our clients.
What size of marketing budget should I expect to spend on my growth strategy?
PSE tends to work with brands with an annual campaign spend of £100k plus. With an average cost per acquisition of £15.76 (Jan 2020 to July 2021 PSE data) you can multiply by the numbers you hope to achieve and see what total figure you come to.
Why do you focus on targeting ‘individuals’ rather than ‘customers’?
The more you understand the people you’re communicating with, at an individual level, the higher the levels of success.
Aren’t direct mail and door drops old fashioned now?
There are merits in every channel, or they would no longer exist. Our work is designed to complement all the other channels you use, as part of a well thought-through brand strategy. Digital channels are newer and perhaps shinier, and they play to their strengths very well, but they can’t drop through your door and sit on your kitchen table for days of happy browsing.
How important should digital channels be within my growth marketing strategy?
Start with strategic planning, not channels. We work with you to build the best growth strategy for your brand, by first understanding your objectives, your business and your customers. Only once the marketing task you are focused on is clear, can you start to discuss which channels can best serve your goals.