INTRODUCING DIRECT MAIL
For the last 25 years, we have handled mailings from 10,000 to 10 million recipients, sending special offers, new product launches, and other advertising messages to the doormats of customers all over the UK. Done well, direct mail is fast and effective for creating memorable marketing touchpoints with customers who have already purchased from you, or engaged with your business and shared their contact details
WHY YOU SHOULD CONSIDER DIRECT MAIL
Collecting data from your customers is pointless unless you have strategies in place to use it for further marketing. Direct mail is a great way of reaching out to customers with personalised offers, or additional products that suit their buying profile.
It can re-ignite customer loyalty, generate value-added sales and encourage repeat custom. Did you know that direct mail lives in the home for more than eight days? In fact 8% of direct mail results in a person visiting the sender’s website. So if you mail just 10,000 customers, that could result in 800 visitors online.
With direct mail, creativity is a must. Don’t be afraid to think outside the box with unusual layouts, paper qualities, sizes and formats. Using the data you have, mailers can be personalised to the customer, to help grab their attention when the letterbox opens.
of direct mail results in a person visiting the sender’s website
MAKE PSE YOUR GO-TO PARTNER FOR DIRECT MAIL
When you have a large customer list, the thought of reaching out to all of them at once can be daunting. Don’t panic.
- PSE has the experience you need to make direct mail plain sailing and effective. We have been creating attention-grabbing direct mail for companies all over the UK for the last 25 years, and our creative team will work with you to exceed expectations and produce something really eye-catching and personalised.
- Our service is stress-free, you won’t need to worry about project management, coordinating teams, or data analysis. We will handle everything from start to finish, including design, print, data, and dispatch. We will even deal with your returns in accordance with the latest GDPR standards.
Are you ready to reach out to your existing customers through direct mail?
Whether it’s your first time using offline marketing, or you’re looking for an agency with a fresh approach to wowing your customers.