In a very overcrowded market, we understand how important it is to stand out to attract your customers’ attention. Creating the latest eye-catching and memorable campaigns is what PSE does best.
In a very overcrowded market, we understand how important it is to stand out to attract your customers’ attention. Creating the latest eye-catching and memorable campaigns is what PSE does best. We have over 20 years’ experience helping some of the UK’s most ambitious, fastest-growing brands enhance their offline marketing campaigns.
Direct mail has been around for hundreds of years, being first used in the US back in the 1700s. Although it has changed considerably since then, it still remains one of the most effective methods to communicate with customers. Looking into the latest trends of 2019 direct mail is still playing a vital role.
1. Using an integrated marketing approach
Since the new GDPR regulations in 2018, the direct mail industry saw a huge comeback with many businesses recognising the benefits of sending targeted mail campaigns to engage with their audience. Additionally, using mail to drive your customers online can work in perfect harmony by increasing interactivity and brand visibility. Using QR codes, personalised URLs and voucher codes have seen a rise in popularity in 2019. By using these methods has allowed businesses to follow up on messages across multiple platforms.
2. Making your campaign personalised
Research from Royal Mail has found that 70% of consumers feel more valued as a result of receiving personalised mail over emails. PSE have conducted A/B testing and have found using personalised mail is really well received and can improve response rates! For example, 38% of people brought or ordered as a result of receiving mail in the past 12 months.
3. Sending highly targeted campaigns with Partially Addressed mail
Partially addressed mail offers a smart solution to responsibly target potential consumers without requiring their personal data. Instead, ideal postcode areas are identified, by using your existing customer data. It’s an effective and cost-efficient method with 88% of partially addressed mail being read and reaching up to 30% more households than fully addressed mailing with the same budget!
If you would like to find out more about any of the latest offline marketing trends, get in contact with a member of the team today!