JICMail have been busy behind the scenes and recording record levels of mail in Q2 2020. Let’s have a look at what happened with mail marketing during the lockdown!
All facts and figures have been taken from JICMail.
With people spending more time at home because of the COVID-19 pandemic and the ensuing lockdown has seen large increases in how much consumers are interacting with their mail, sharing their mail and the length of time mail stays alive in the home.
Government
A true testimony to the trustworthy nature of direct mail is how heavily the government used the mail to inform and educate the population on the crisis and how they were handling it.
Many government bodies, including the NHS, utilised Door Drops to cover a large area in the most cost-effective way.
The below shows that, as expected, more people were sharing, talking about and keeping government mailing regarding the Corona Virus.
More frequency
The lockdown also had a positive effect on non-government Door Drops exposure frequency. More people at home means more interaction with Door Drops. We see an increase of 15% overall.
Door Drops also saw an increase in item reach. People are sharing what they receive through the mail more. Increasing the item reach by 1.07%
Lifespan
The lifespan of Mail marketing saw the biggest overall increasing by double digits! Door Drops again saw the biggest increase in lifespan increasing by 16% and Direct Mail (Addressed Advertising) saw an increase of 8.5% year on year growth.
The 2020 Q2 JICMail results prove that this is now the golden age of offline marketing channels such as Door Drops and Direct Mail! Less mail than ever before is being sent. Mailboxes & doorsteps are much less cluttered, allowing your marketing to be seen and interacted with much more often. Conversion rates are increasing consistently because of these facts.
Offline marketing should be part of any marketing strategy. To see how PSE can help you get in touch with one of our dedicated team.
PSE – Marketing You Can Trust
JICMail have been busy behind the scenes and recording record levels of mail in Q2 2020. Let’s have a look at what happened with mail marketing during the lockdown!
All facts and figures have been taken from JICMail.
With people spending more time at home because of the COVID-19 pandemic and the ensuing lockdown has seen large increases in how much consumers are interacting with their mail, sharing their mail and the length of time mail stays alive in the home.
Government
A true testimony to the trustworthy nature of direct mail is how heavily the government used the mail to inform and educate the population on the crisis and how they were handling it.
Many government bodies, including the NHS, utilised Door Drops to cover a large area in the most cost-effective way.
The below shows that, as expected, more people were sharing, talking about and keeping government mailing regarding the Corona Virus.
More frequency
The lockdown also had a positive effect on non-government Door Drops exposure frequency. More people at home means more interaction with Door Drops. We see an increase of 15% overall.
Door Drops also saw an increase in item reach. People are sharing what they receive through the mail more. Increasing the item reach by 1.07%
Lifespan
The lifespan of Mail marketing saw the biggest overall increasing by double digits! Door Drops again saw the biggest increase in lifespan increasing by 16% and Direct Mail (Addressed Advertising) saw an increase of 8.5% year on year growth.
The 2020 Q2 JICMail results prove that this is now the golden age of offline marketing channels such as Door Drops and Direct Mail! Less mail than ever before is being sent. Mailboxes & doorsteps are much less cluttered, allowing your marketing to be seen and interacted with much more often. Conversion rates are increasing consistently because of these facts.
Offline marketing should be part of any marketing strategy. To see how PSE can help you get in touch with one of our dedicated team.
PSE – Marketing You Can Trust
JICMail have been busy behind the scenes and recording record levels of mail in Q2 2020. Let’s have a look at what happened with mail marketing during the lockdown!
All facts and figures have been taken from JICMail.
With people spending more time at home because of the COVID-19 pandemic and the ensuing lockdown has seen large increases in how much consumers are interacting with their mail, sharing their mail and the length of time mail stays alive in the home.
Government
A true testimony to the trustworthy nature of direct mail is how heavily the government used the mail to inform and educate the population on the crisis and how they were handling it.
Many government bodies, including the NHS, utilised Door Drops to cover a large area in the most cost-effective way.
The below shows that, as expected, more people were sharing, talking about and keeping government mailing regarding the Corona Virus.
More frequency
The lockdown also had a positive effect on non-government Door Drops exposure frequency. More people at home means more interaction with Door Drops. We see an increase of 15% overall.
Door Drops also saw an increase in item reach. People are sharing what they receive through the mail more. Increasing the item reach by 1.07%
Lifespan
The lifespan of Mail marketing saw the biggest overall increasing by double digits! Door Drops again saw the biggest increase in lifespan increasing by 16% and Direct Mail (Addressed Advertising) saw an increase of 8.5% year on year growth.
The 2020 Q2 JICMail results prove that this is now the golden age of offline marketing channels such as Door Drops and Direct Mail! Less mail than ever before is being sent. Mailboxes & doorsteps are much less cluttered, allowing your marketing to be seen and interacted with much more often. Conversion rates are increasing consistently because of these facts.
Offline marketing should be part of any marketing strategy. To see how PSE can help you get in touch with one of our dedicated team.
