by marcpse | Dec 14, 2020 | Guides, Industry insight
Royal Mail has released a new service that could potentially save you £10,000’s on postage. Royal Mail are increasing their prices by around 3-4% in 2021. Alongside their increase, they have released a new service called MailMark Economy. With a bit of planning,...
by marcpse | Dec 10, 2020 | Guides, Industry insight
In the past couple of decades, the retail sector has seen a shift as even more business is going online. The 2020 COVID-19 pandemic and UK lockdowns saw a rapid increase in that trend with record levels of online traffic. Although there will always be a...
by marcpse | Nov 4, 2020 | Guides, Industry insight
Terms like big data, data-driven and data-led marketing are often thrown around with little thought to what they actually mean. It’s a bit of an art form to be able to look at data and work out the best possible way to apply this to your next campaign to improve...
by marcpse | Oct 8, 2020 | Guides, Industry insight
Have you always passed off Door Drops because it’s flooding an area based on a distance from your business or store? Do you believe that Door Drops are a scatter-gun approach, leafleting an area achieving low conversion rates? These are common misconceptions...
by marcpse | Oct 2, 2020 | Guides, Industry insight
What is Partially Addressed Mail? Partially Addressed Mail or PAM was introduced in 2018 by Royal Mail after the GDPR legislation came into law late in the year. Royal Mail saw that the legislation would affect the market and invented a new way of customer...
