by marcpse | Oct 19, 2021 | Industry insight
Data. Pretty much every business collects data in some form or another, but very few actually know what to do with it. In this blog we’ll run through why data matters and how it should be used to guide your marketing activity. What is data? Data is the collection of...
by marcpse | Dec 14, 2020 | Guides, Industry insight
Royal Mail has released a new service that could potentially save you £10,000’s on postage. Royal Mail are increasing their prices by around 3-4% in 2021. Alongside their increase, they have released a new service called MailMark Economy. With a bit of planning,...
by marcpse | Dec 10, 2020 | Guides, Industry insight
In the past couple of decades, the retail sector has seen a shift as even more business is going online. The 2020 COVID-19 pandemic and UK lockdowns saw a rapid increase in that trend with record levels of online traffic. Although there will always be a...
by marcpse | Nov 4, 2020 | Guides, Industry insight
Terms like big data, data-driven and data-led marketing are often thrown around with little thought to what they actually mean. It’s a bit of an art form to be able to look at data and work out the best possible way to apply this to your next campaign to improve...
by marcpse | Oct 8, 2020 | Guides, Industry insight
Have you always passed off Door Drops because it’s flooding an area based on a distance from your business or store? Do you believe that Door Drops are a scatter-gun approach, leafleting an area achieving low conversion rates? These are common misconceptions...
