by marcpse | Apr 7, 2022 | Guides, Industry insight
Postage costs. Those two words can send shivers down any marketer’s spine. Too often it’s treated like a tax. A necessary evil that’s non-negotiable and you have no choice but to sit there and take the hit, but this couldn’t be further from the truth. Here are...
by marcpse | Dec 14, 2020 | Guides, Industry insight
Royal Mail has released a new service that could potentially save you £10,000’s on postage. Royal Mail are increasing their prices by around 3-4% in 2021. Alongside their increase, they have released a new service called MailMark Economy. With a bit of planning,...
by marcpse | Dec 10, 2020 | Guides, Industry insight
In the past couple of decades, the retail sector has seen a shift as even more business is going online. The 2020 COVID-19 pandemic and UK lockdowns saw a rapid increase in that trend with record levels of online traffic. Although there will always be a...
by marcpse | Nov 4, 2020 | Guides, Industry insight
Terms like big data, data-driven and data-led marketing are often thrown around with little thought to what they actually mean. It’s a bit of an art form to be able to look at data and work out the best possible way to apply this to your next campaign to improve...
by marcpse | Oct 8, 2020 | Guides, Industry insight
Have you always passed off Door Drops because it’s flooding an area based on a distance from your business or store? Do you believe that Door Drops are a scatter-gun approach, leafleting an area achieving low conversion rates? These are common misconceptions...
