Direct Mail Formats

Direct Mail Formats

Does Format matter? One of the most frequently asked questions PSE get asked is, what format is the best? That is more of a complicated question than you might think. They all have their pros and cons. While we all may have our favourites, each different format can...
Marketing during the Coronavirus

Marketing during the Coronavirus

The Coronavirus has turned all of our lives upside down these last few weeks (although it seems like a lifetime ago.) Many people are getting sick and unfortunately, people are dying. The government is telling you to stay indoors, closing schools, forcing pubs,...
Data Marketing

Data Marketing

Marketing is an ever-changing industry, and in the last few years, there has been a significant shift towards data-driven marketing. Terms like big data & data-driven are ominous and are often thrown around without much thought. But if you use data in marketing...
Offline Marketing Ideas

Offline Marketing Ideas

Coming up with new offline marketing ideas for your company can be hard, especially because offline marketing has such a broad spectrum of mediums. We have listed below some of our favourite pieces to hopefully inspire you and give you some ideas to use in your next...