by marcpse | Oct 19, 2021 | Industry insight
Data. Pretty much every business collects data in some form or another, but very few actually know what to do with it. In this blog we’ll run through why data matters and how it should be used to guide your marketing activity. What is data? Data is the collection of...
by marcpse | Apr 2, 2020 | Guides, Industry insight
Marketing is an ever-changing industry, and in the last few years, there has been a significant shift towards data-driven marketing. Terms like big data & data-driven are ominous and are often thrown around without much thought. But if you use data in marketing...
