by marcpse | Oct 19, 2021 | Industry insight
Data. Pretty much every business collects data in some form or another, but very few actually know what to do with it. In this blog we’ll run through why data matters and how it should be used to guide your marketing activity. What is data? Data is the collection of...
by marcpse | Dec 14, 2020 | Guides, Industry insight
Royal Mail has released a new service that could potentially save you £10,000’s on postage. Royal Mail are increasing their prices by around 3-4% in 2021. Alongside their increase, they have released a new service called MailMark Economy. With a bit of planning,...
by marcpse | Nov 4, 2020 | Guides, Industry insight
Terms like big data, data-driven and data-led marketing are often thrown around with little thought to what they actually mean. It’s a bit of an art form to be able to look at data and work out the best possible way to apply this to your next campaign to improve...
