Marketing Campaign Planning

Marketing Campaign Planning

Marketing campaign planning is hard but marketers who plan and set goals are much more likely to have their campaigns succeed. Setting your goals should include the SMART technique. (Don’t know what that is? Read my blog on campaign planning here.) It is...
Marketing during the Coronavirus

Marketing during the Coronavirus

The Coronavirus has turned all of our lives upside down these last few weeks (although it seems like a lifetime ago.) Many people are getting sick and unfortunately, people are dying. The government is telling you to stay indoors, closing schools, forcing pubs,...