Even though the lockdown is in full force, PSE are still open for business as usual, and all of our staff are working hard to ensure our service remains at the highest level. We have been working hard behind the scenes and have lots of exciting updates on how PSE is evolving and how we have kept sane throughout the lockdown.
PSE – Offline Marketing – Rebrand
As part of PSE’s ongoing mission to position ourselves as market leaders in the marketing agency industry, we have had a rebrand. This will further cement us as the offline marketing specialists. We are very excited about the rebrand as we all believe in the service and products PSE provide. As part of this, we have a new logo and strapline—Marketing you can trust. The statement is simple, but it is something that every member of the PSE team believes and strives to achieve.
New Logo
The rebrand also means a small tweak to our logo. The logo now includes the wording, offline marketing. The new logo is to reflect that we specialise in offline marketing methods, from direct mail to programmatic mail and everything in-between. What our highly trained team don’t know about offline marketing isn’t worth knowing. We believe in our methods and knowledge that much, that we are offering a free no-pressure offline marketing evaluation. Click here to find out more! This service is free for customers and non-customers alike. We will provide you with at least seven ideas, hints and tips to improve your ROI on your next campaigns.
Marketing you can trust.
What does Marketing you can trust, actually mean? It means that no matter what, every team member will always give you honest and truthful advice, even if said advice is to stay with your current agency! Our number one focus is to provide you with the best service, deliver the best possible campaigns that achieve the highest returns on investment for you and your company.
PSE in the big smoke!
PSE planned for months and months to open our new offices in London. But sometimes the universe has other plans. We had scheduled to open the office at the start of March, just as the UK went into lockdown! Based in the centre of London the new office will allow us to have more face to face meetings and better support you on your offline marketing journey. Looking to the future, we will be hosting a grand opening and will be sending invites, out as soon as we know when it is safe to hold social gatherings (hopefully sooner rather than later). Please have a look at the photos below.
Cystic Fibrosis Trust
The Cystic Fibrosis Trust holds a special place in all our hearts at PSE! We had lots of fundraising opportunities that have unfortunately been cancelled. We had a 100-mile bike ride, a hike up Snowdonia and more planned, and we were gutted not to be able to help this amazing charity! Therefore when the Cystic Fibrosis Trust sent us an email about doing something on the 26th April, we jumped at the chance. Below was the challenge.
Your #TwoPointSixChallenge can be any activity you like – from running 2.6 miles on your balcony or around a nearby park (in line with the Government rules!), holding an online workout with 26 of your friends, doing 26 press-ups with the dog on your back or bench-pressing 26 kilos with your grandchildren.
So we put on our thinking caps and here’s what we did.
Rob and I [Andy] chose to run! We ran for at least 2.6m, and both came back rather sweaty. Phil cycled a marathon on his indoor exercise bike! Paul rowed 2.6 km on his indoor rowing machine, Emilijia went for a walk for a minimum of 2.6km in a secluded part of Warndon Woodlands Nature Reserve followed by 26mins of yoga. Adam ran for 2.6km then followed that up with a 26min workout. Ellie, Hannah and Lucy all got creative with their challenges. Ellie cleaned her patio, Hannah created 26 revision cards to help her with her studies and finally, Lucy learned the alphabet in sign language! After we completed our challenges, we all donated to the Cystic Fibrosis Trust to help them through these unprecedented times. If you would like to donate, you can do so here. See some photos below!
Looking Forward
We know that it might not seem like it, but the lockdown will not last forever, and it’s essential to look forward. When the lockdown is relaxed, social distancing measures are likely to be still imposed. PSE have teamed up with our suppliers to bring you social distancing stickers for your outlets. The stickers will help to keep both your employees and customers safe. Hard-wearing and durable the stickers can either be placed on the floor or on walls as a friendly reminder to keep everyone safe. Get in touch for more information.
Marketing for the future! Marketing never sleeps, and in times of crisis, industry leaders agree that continuation of or increased marketing will only benefit your company in the long run. If you need any help or advice about how offline marketing could help your business now and after the lockdown, we would love to help. That’s it for now. We hope that you are safe and healthy.
We look forward to speaking with you soon.
