Programmatic Mail

AN OFFLINE BOOST FOR ONLINE SALES

MAXIMISING SALES FROM ABANDONED SHOPPING CARTS

Data shows that online shopping cart abandonment is as high as 88%*, and unless addressed, those sales can be lost to competitors.

For businesses that put a lot of effort into their online presence, e-commerce functionality, and customer journey, this statistic is both alarming and frustrating. The good news is, programmatic mail offers a fast and cost effective way to turn abandoned online shopping carts into sales, using fast and eye-catching targeted direct mail.

WHY YOU SHOULD CONSIDER PROGRAMMATIC MAIL

We provide you with a simple bit of code that sits on your website. The code works in the background to track your customer’s journey through your site. At a pre-agreed point – usually if they abandon an item in their shopping cart – we will print and ship a piece of personalised direct mail.

Our figures suggest that adding direct mail into your digital marketing mix can boost ROI by up to 12%. In fact, data from one of our recent campaigns showed that 60% of customers who were sent a personalised mailer after abandoning their cart returned to the site, with an 18% conversion rate.

Despite being sent a discount code, only 1 in 3 of those who converted actually used the code, further adding to the overall ROI. When compared to an average open rate of 18% for email, with a conversion rate of just over 2%**, the power of programmatic direct mail speaks for itself.

%

of customers sent a personalised mailer after abandoning their cart returned to the site

LET PSE TAKE CARE OF YOUR OFFLINE MARKETING

  • Our programmatic mail process is fully automated, with no management required from you. The best bit is, the mailer will land on your customer’s doorstep within 48 hours. This acts as a timely refresher of your brand, and why they visited your website in the first place.
  • By using programmatic mail, we can automate the follow-up process. We’ll look after your current customers so that you can focus on acquiring new ones.

To find out how we can help you to maximise the revenue lost through
abandoned shopping carts contact us below: