INTRODUCING DATA AS THE HEART OF YOUR CAMPAIGN
Clean, reliable, and targeted data is a crucial component of any marketing campaign. Without it, you’re shouting into the dark. At PSE, our Direct Mail experts can supply, clean, and monitor the effectiveness of your data.
By managing your data effectively, we can help to generate improved response rates, greater ROI, and lower postage costs. We can also take the worry of GDPR compliance off your plate, allowing you to focus on what counts.
WHY YOU SHOULD CONSIDER DATA-DRIVEN DIRECT MAIL
Your existing customer and project databases are brimming with potential, with new sales within easy reach. That potential can only be maximised if your data is clean and compliant with data protection and GDPR requirements.
If your data is in need of a spring clean, we can help. Our team can ensure that your data is accurate and error-free, removing duplications, avoiding wastage, and increasing your overall response rate. As well as ensuring your business doesn’t fall foul of the law, having clean data can earn you a postage discount – helping you to maximise your budget and your reach.
Want to reach new customers? At PSE, we can use our industry experience to advise on the best data to meet your campaign’s aims and objectives. We offer detailed targeting, allowing you to reach the customers that are more likely to convert. What’s more, we work hard to ensure that the data we supply is up to date, accurate, and compliant.
MAKE PSE YOUR DATA-DRIVEN DIRECT MAIL EXPERT
- With 25 years of Direct Mail experience, we can use past data to forecast returns before a campaign goes out of the door.
- However, we also know that the key to improving any marketing campaign is understanding the response rate.
- At PSE, we can provide detailed post-campaign reports that are data-driven, transparent, and actionable. Our reports give you insight into response rates, average order values, and cost per lead, giving you a clear picture of your return on investment. And, if your campaign doesn’t hit our forecast, our team will work hard to pinpoint where your