Tribe – Direct Mailers and Postcards

Tribe wanted a cost effective way to drive traffic to their website and convert those leads. Direct mailers and postcards have amazing conversion rates and delivered on the promise . Read below to see the full project.  

 The project

The project was an energy boosting direct mail and postcard to attract new customers.


Tribe are all about nutrition and healthy lifestyles. The marketing campaign needed to reflect this attitude and drive traffic to their website. The project consisted of A5 direct mailers and 2 versions of A6 inserts to go with third party dispatches. We achieved a great piece with motivating and eye-catching images on a heavy paper stock. Tribe applied A/B testing with different images and different codes to allow for the tracking of data. The direct mailers we dispatched and included a promotional code and call to action (and a secondary call to action inviting people on a half marathon) to get people to Tribes’ website. PSE loved working on this piece and can’t wait to hear how it did.


Size – A5 & A6

Material – 250gsm uncoated

Orientation – Landscape


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