T H Baker / Direct Mail
PSE have worked with T H Baker to help create a direct mail campaign. Using a postcard format is an efficient way to save money and reach a wider audience.
Printed on high-quality uncoated paper stock to offset T H Baker’s luxury branding. Their offer and logo were printed using gold foiling, this gives this piece the feel of value and to reflect the jewellery imagery.
PSE was able to help and advise T H Baker through every stage of the process. Being postage experts, we have been able to show T H Baker the most cost-efficient formats which are proven to be effective. Also adding the gold foiling has made the offer stand out off the piece benefiting in a bigger response rate from recipients.
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