mori – Letter
Sometimes all you need is a letter. PSE and Mori have joined forces to run an A/B test on their customer reclaiming letter.
A/B test the difference between a fully branded envelope and letter compared to a more generic version.
Sometimes all you need is a letter. A well-designed letter and gorgeous copy can be all that’s needed to draw in customers. Mori are using these letters to draw back customers who have not ordered in a while with a fantastic offer. At the same time, they are A/B testing the difference between branding an envelope and a generic envelope. The branded envelope is eye-catching and has the offer on the outside to instantly grab the readers attention and drive conversion rates. PSE can’t wait to see the result of the test.
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