mori – Letter 

Sometimes all you need is a letter. PSE and Mori  have joined forces to run an A/B test on their customer reclaiming letter.

 The project

A/B test the difference between a fully branded envelope and letter compared to a more generic version.


Sometimes all you need is a letter. A well-designed letter and gorgeous copy can be all that’s needed to draw in customers. Mori are using these letters to draw back customers who have not ordered in a while with a fantastic offer. At the same time, they are A/B testing the difference between branding an envelope and a generic envelope. The branded envelope is eye-catching and has the offer on the outside to instantly grab the readers attention and drive conversion rates. PSE can’t wait to see the result of the test.

Feeling inspired? Get in touch today on 01905 795 700 or post a project below and we will get back to you straight away.

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