Lipsy / Clothes tags

Women’s fashion brand, Lipsy, approached us to supply printed seasonal cloth tags for use in-store.

The objective

Lipsy’s cloth tags are used on hangers to show customers how the clothes look when worn. The existing tags, however, were difficult and time-consuming to fasten, so Print Strategy was asked to improve the design.

Outcomes

Over 700 printed tags with ribbons, delivered direct to stores in the UK.

The team developed a two layer design for the tag and improved the fastening mechanism by using double sided tape. Now, instead of having to tie each individual ribbon, the stores teams simply stick the ends together – a much quicker and neater solution.

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