Hotel Chocolat / Cocoa Juvenate

Hotel Chocolat wanted to create an opulent 1920s party theme for the launch of their new season, using modern, stylised drawings. They approached Print Strategy to make their stylish illustrations really stand out.

“This luxury, tactile finish gave a great representation of how we represent our brand.”

Product Manager

The Objective

To achieve an impressive look and feel and not just of the event, but of the whole season itself.

Outcomes

Working with Print Strategy, Hotel Chocolat chose an offset, uncoated material for a natural feel so the card matched the ethos of the products, while raised embossing subtly represented the brand. The finishing touch was a silver foiled logo, with the mirror effect really catching the eye, especially as it reflected the lights in-store.

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