Chocolate Tasting Club / Insert

The Chocolate Tasting Club asked us to produce an insert that could be used in third party products to recruit new members.

“Print Strategy is constantly helping us to look for ways to improve the response rates of our inserts, which is like having a whole extra marketing team on the job.”

Group Marketing Manager

The Objective

The Chocolate Tasting Club relies on many different methods to recruit members and the team wanted to test out third party inserts.

Outcomes

The insert is now one of The Chocolate Tasting Club’s most successful marketing pieces. We are always proactively looking for ways to improve its performance, with new materials, finishes or designs. For example, we found that the simple addition of gold or silver foil can increase response rates by 40%.

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