Bella & Duke – Roll Fold

Bella & Duke wanted to produce a customer grabbing roll fold. Read on to see how PSE facilitated this. 

 The project

A customer grabbing roll fold.


This is the first time we have worked with Bella & Duke and we are thrilled with the results. The first thing to notice is the HUGE discount offer. Offers are a vital part part of any campaign and having such a large offer on the front ensures a good interaction rate. They also have a tantalising call to action (take the 30-second quiz) and another reason to use them with the free delivery.  All on the front cover! Plus the cute dog helps draw peoples attention.  Then inside Bella & Duke utilise every millimetre to perfection, reinforcing the offer and why you should be using them.

The roll fold format is unique in its ability to hold a lot of copy and imagery for you to tell a great story when opened but is relativity small and cost-effective to post when folded. Making this a perfect prospect mailing format.

PSE produced and fulfilled this roll fold and we can do the same for you and your next campaign. Get in touch today on 01905 795 700 or post a project below and we will get back to you straight away.

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