Bella & Duke – Roll Fold
Bella & Duke wanted to produce a customer grabbing roll fold. Read on to see how PSE facilitated this.
A customer grabbing roll fold.
This is the first time we have worked with Bella & Duke and we are thrilled with the results. The first thing to notice is the HUGE discount offer. Offers are a vital part part of any campaign and having such a large offer on the front ensures a good interaction rate. They also have a tantalising call to action (take the 30-second quiz) and another reason to use them with the free delivery. All on the front cover! Plus the cute dog helps draw peoples attention. Then inside Bella & Duke utilise every millimetre to perfection, reinforcing the offer and why you should be using them.
The roll fold format is unique in its ability to hold a lot of copy and imagery for you to tell a great story when opened but is relativity small and cost-effective to post when folded. Making this a perfect prospect mailing format.
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