A/B testing is an effective method of finding out what will work on your campaign. By changing small aspects of your campaign and run different variants, the results will show what elements are performing best.
We all know that feeling. The first day of a new campaign is being launched, waiting for the first results to come in, will it produce your desired results? Should you have changed that image? Is the offer going to make an impact?
The best way to minimise these worries is to test your campaigns before the big launch. A/B testing is an effective method of finding out what will work on your campaign. By changing small aspects of your campaign and run different variants, the results will show what elements are performing best.
You may want to try 2 different offer types on your mailing or different phrases for your call to action. You would then send 2 different mailings of similar sizes and collect data on their performance about which created more conversions.
- Increased certainty about strategy: Using A/B testing you will know what resonates best with your audience. Giving you real-time data which you can use to drive and influence your marketing strategy. Having data will reinforce your decisions to management and other departments in your company.
- Improved campaign performance and progress toward goals: The results from the A/B test will continuously improve your campaign, driving you closer and closer to key goals. Testing different elements can improve objectives such as increasing website traffic or boosting conversion rates. Using these results can also contribute to reaching wider business goals.
- Improved ROI: Implementing small changes in your campaign can be inexpensive. By refining your campaigns using A/B testing will improve the overall ROI of your marketing activities. The more effective your campaigns become will reduce waste and become more cost-effective.
PSE has over 25 years of experience in managing offline marketing campaigns for some of the UK’s biggest brands. We make sure everything is in the right place at the right time and we continually test, measure and tweak so you hit your ROI or CPA targets. Speak to a member of the team today to see how we can help! More information on our services HERE