Insert advertising is a highly effective way of communicating with your customers. By sending your offers as part of the delivery of a trusted brand, prospects will see your message in a positive light. To tackle this tricky but low-cost channel, take a look at PSE’s top tips.
Insert advertising is a highly effective way of communicating with your customers. By sending your offers as part of the delivery of a trusted brand, prospects will see your message in a positive light. However, this is a popular trend many companies are now using. Ensuring your insert stands out is becoming harder, just think do you remember any of the inserts you saw in your last package? (The answer is probably no!) To tackle this tricky but low-cost channel, take a look at PSE’s top tips.
Here are some of PSE’s top tips to make the most of insert marketing:
1. Pick the right partner…
Seems obvious! When looking for a partner to swap your inserts with ensure they are a perfect match to your business, not just because they are larger! Keep in mind their target audience, products and price. Here at PSE, we have worked with a wide variety of businesses with their partner swaps, finding their perfect partner and achieving the desired results.
2. Test, test and test again!
Many businesses feel they do not have the budget to launch a successful insert media campaign. This doesn’t need to be the case. To test if this strategy could work for you, minimise the risk by distributing enough to accurately read your response using multiple partners with different audiences, and try different formats and designs to find the most effective insert. Remember, one successful test is not enough to roll out on any channel. Take your time with your tests and make sure the positive results are accurate before committing to a larger rollout.
3. Use offline to drive consumers online
Using a multi-channel approach allows you to accurately track where your responses are coming from. By using unique codes, landing pages or a QR code gives the recipient more than one way to respond to your offer. We organise partner swaps for you as a mutual back-scratching exercise. Our team are here to advise you on the most efficient and cost-effective way to produce this, no matter how unusual your layout or format is.
4. Collecting results
Ensure you keep track of all the results from your tests, these results will allow you to continually improve your approach. At PSE we will help you if you’ve tested the water before or you want to dip your toes in for the first time, we’ve got the experience and the contacts to ensure you achieve your desired results using this low-cost channel.
Get in touch with a member of the PSE team today, to see how we can add value from our contacts and experience. There are plenty of opportunities to think outside the box by placing your offer inside the box! Take a look at our service here!