Data Analysis

IT’S TIME TO ACTUALLY DO SOMETHING WITH YOUR DATA.

Lots of businesses have data, but few know what to do with it. Some do nothing, some do basic audience profiling, others make graphics showing likes, views, clicks, opens etc. but it often just ends up in a report that results in little action and no impact. Sound familiar? Then we’ve got just the solution.

WHAT IS IT?

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Profile.

Get to know your customers and what makes them stand out from the crowd. We use data to delve into your audience and go beyond just demographics; unearthing attitudes, traits and behaviours.

Segment.

There is no one size fits all approach as every company is unique. We take those deep profiles and use them to create different segments which categorise and organise your audiences in a way that maximises marketing opportunities.

Enhance.

This is where we combine intelligent data insights with our years of industry experience. It is all about using your data to better understand your audiences and your industry so you can optimise your marketing activity. We turn your data into actions that focus on improving your ROI and enhancing your customers’ brand experiences.

WHAT DO YOU GET?

We don’t just leave you with a bunch of stats and graphs. After just 7 days you’ll receive a full data dashboard complete with insights and recommendations that tell you:

  • What you need to do better
  • What you need to stop doing
  • What you need to start doing

These recommendations are bespoke to you, factoring in your values, sector and objectives.

What do we need?

For your personal data dashboard complete with insights and recommendations, we just need:

Looking after your data - GDPR

Your data is in safe hands, we’re 100% GDPR compliant and take the following precautions to ensure your data is safe.

  • Files that are stored on our secure server are password protected and erased after 30 days
  • The server that runs the profiling system has HTTPS security protocol with TLS 1.2 cryptographic protocol
  • Data is NEVER taken off site on removable storage devices
  • Any profiled files will be archived on an offsite server and then permanently erased after 6 months in accordance with the global security policy
  • All of our staff are trained to uphold GDPR legislation
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A list of unique customers with a unique identifier and their postcode

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A list of transactions with the same unique identifier, including the transaction date and amount.

To arrange securely transferring this data across to us, get in touch with PSE Offline Marketing today and we’ll be able to walk you through the process.

HOW MUCH DOES IT COST?

It’s free. Yes, you read that right, this is completely free.

Businesses who understand their data better make our job much easier, so we want to enable as many businesses to do this as possible.