Industry insight

Black Friday Marketing

This year is flying by, and the biggest time in the retail sector is fast approaching. Black Friday will kick off the Christmas shopping period, followed quickly by Cyber Monday.  Cyber Monday Celebrates its 15th anniversary this year, and its popularity...

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Creating the perfect piece of Direct Mail

Creating the perfect piece of Direct Mail for your next campaign can be a daunting task, but there has never been a better time to send Direct Mail than right now. The amount of post that people receive is down so your advertisement has less noise to shout over and...

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Marketing Mistakes

Offline marketing is not seeing a resurgence in the past few years because it’s always been there. However, more and more marketers are starting to realise the power of offline marketing channels such as Direct Mail and Inserts for their superior conversion rates and...

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Summer Marketing Ideas

It's that time of year, and this year, more than ever it feels like we are stepping outside into the sunshine from the shadows of our houses! With the lockdown pretty much over and most businesses open we find ourselves living in the new normal. So let's look forward...

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Make your next offline marketing campaign more eco friendly

The lockdown however bad it was has undeniably had a beneficial impact on the environment. Emissions have dropped, and the UK government are investing in more cycle lanes to encourage more people to cycle to work. The environment as a whole has improved. There seems...

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Door drops are no longer just for takeaway menus

It wasn't too long ago that door drops were seen primarily for takeaway menus from your local pizza place or Chinese restaurant. Where these places would blindly canvas the local area and hope for the best. However, PSE is seeing this trend stepping aside for a highly...

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The Power of Insert Marketing

Did you know that $3.46 trillion was spent online in 2019! The explosion of eCommerce in recent years, plus the recent lockdown means more people than ever are purchasing online, seeing a massive increase in daily parcels dispatched. However, we recently conducted a...

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Make Direct Mail More Effective

Direct mail is one of, if not the most common form of offline marketing. It can trace its routes all the way back to the early to mid-1800s. The American Anti-Slavery Society printed and mailed marketing materials to religious and civic leaders in the south in 1835....

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Christmas Marketing 2019 Review

JICmail has just released the Christmas stats from 2019. Let's have a look and see how this data can affect this year's Christmas marketing.  All figures are taken from JICMail Christmas 2019 Retail Review. Top 5 Results 1. Christmas is a time for sharing! Over the...

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The Ultimate Guide to Offline Marketing Preview.

Offline Marketing has never been more important as the world comes to terms with a ‘new normal’. With your customers now spending more time at home, getting your message safely to them needs to be a key part of your marketing plan. To help you with this PSE have...

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