Data Profiling: Sharing, Security, Strategy

Data Profiling: Sharing, Security, Strategy

Data. It’s a word that evokes a kaleidoscope of reactions amongst marketers and their audiences alike. Be you excited at the opportunity it brings, bored by its numeral nature, or anxious at the thought of privacy invasion. There’s no denying that the correct use of...
How does an offline agency show ROI?

How does an offline agency show ROI?

One of the common misconceptions about offline marketing is that it’s a shot in the dark, with no way to really track results and prove ROI – but this couldn’t be further from reality. As part of our partnership with brands, we like to make sure that we’re all on the...