3 STEP DIRECT MAIL STRATEGY

When considering using direct mail as a way to grow your business, it can seem like a daunting project with so many elements to consider. Here at PSE we have simplified the process into three key stages.

Here at Print Strategy, we’ve been constantly evolving and improving the strategy behind direct mail over the past 24 years to help our customers achieve their desired campaign results.

When considering using direct mail as a way to grow your business, it can seem like a daunting project with so many elements to consider. We can simplify the whole process for you from the initial concept right through to ensuring you’re achieving the targeted return on investment.

There are 3 steps you need to consider to build a successful direct mail campaign and we’ve listed them below:

  1. Strategy

    The first stage is to determine exactly what you would like to achieve through your campaign. Are you looking for improved results, attracting more traffic to your site, converting leads, increase sales of a particular product or hoping to drive a certain customer behaviour? This determines what to send and to whom.

  2. Project planning and management

    The next stage is creating how the campaign will look and the tactical decisions of how it’s received. This is where PSE can really help you maximise the results and cost efficiencies, along with a schedule to ensure we’re achieving the desired go live date.

  3. Execution

    This is the exciting part where your campaign reaches customers and you start to see results! We can help you handle responses, returns and more importantly, analyse and understand the results.

There are of course many more details within these aspects of direct mail. Such as sourcing data and guaranteeing everything used is 100% GDPR compliant, keeping everything on brand and ensuring you’re getting the best postage rates available, but through following these 3 steps, we’re able to create a campaign strategy for you that can become an integral part of your businesses growth.

Get in touch with the team to find out more.

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